Who Uses This Software?

Serious online marketers and analysts utilising multiple online marketing platforms with a need to gather all their marketing data into one place.

Average Ratings

5 reviews
  • 5 / 5
  • 4.5 / 5
    Ease of Use
  • 5 / 5
    Customer Service
  • 4.5 / 5
  • 4.5 / 5
    Value for Money

Product Details

  • Starting Price
  • Free Version
  • Deployment
    Installed - Mac
  • Training
    In Person
    Live Online
  • Support
    24/7 (Live Rep)
    Business Hours

Vendor Details

  • Funnel
  • https://funnel.io
  • Founded 2015

About This Software

All your marketing and advertising data where you want it.

Funnel integrates with all your marketing and advertising platforms (390+ data sources out of the box) and allows you to easily feed your data anywhere you want. No matter where you want your data Funnel has a solution for you. Power your business intelligence system with all your marketing data, feed it to your data warehouse or dashboard solution or upload it directly to Google Data Studio, Google Sheets or Google Analytics.

  • API Design
  • API Lifecycle Management
  • Access Control
  • Ad Hoc Reports
  • Ad hoc Analysis
  • Ad hoc Query
  • Analytics
  • Annotations
  • Attribution Modeling
  • Audience Segmentation
  • Benchmarking
  • Budgeting & Forecasting
  • Campaign Management
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Data Analysis
  • Data Filtering
  • Data Integration
  • Data Migration
  • Data Quality Control
  • Data Source Integrations
  • Data Visualization
  • Developer Portal
  • ETL - Extract / Transfer / Load
  • Functions / Calculations
  • Goal Tracking
  • In-Memory Processing
  • Interactive
  • Job Scheduling
  • KPIs
  • Key Performance Indicators
  • Keyword Tracking
  • Match & Merge
  • Metadata Management
  • Multi-Touch Attribution
  • Multiple Site Management
  • Non-Relational Transformations
  • OLAP
  • Pageview Tracking
  • Performance Metrics
  • Predictive Analytics
  • Private Dashboards
  • Profitability Analysis
  • Public Dashboards
  • ROI Tracking
  • Referral Source Tracking
  • Scorecards
  • Site Search Tracking
  • Strategic Planning
  • Testing Management
  • Themes
  • Threat Protection
  • Time on Site Tracking
  • Traffic Control
  • Trend / Problem Indicators
  • User Interaction Tracking
  • Version Control
  • Visual Analytics
  • Widgets

Funnel Latest Reviews

Automatically translated. Show original review

Great combination of customisability and ease of use

5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Much faster, simplified and consistent tracking and reporting of digital marketing performance.

Pros: Integrations to media and data sources work like a charm, and with custom dimensions and metrics it's easy to visualise pretty much any special KPI you might have.

Cons: Graph and other data presentation has some limitations, but these issues can often be bypassed by rethinking and simplifying data presentation (which is usually a good direction to take anyway.)

Automatically translated. Show original review

Happy user of Funnel

5 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Finally I'm able to get a holistic view on the performance on all of my online marketing activities, making it possible for me to evaluate my marketing activities' performance on common metrics. The holistic view enables me to work more efficiently, not wasting any time on logging in to separate marketing channels' interfaces and reporting through excel. The best of it all, there's no need for importing cost data into Google Analytics anymore.

Pros: 1. Quick overview of overall & channel specific performance through dashboards
2. Evaluate my performance based on common data throughout all my online marketing channels
- Cost per order
- Conversion rate
- Transaction order value
3. Automatic import of cost data for additional channels outside of Google Adwords

Cons: Cost data from all online marketing channels are not available yet. However, talking to customer service at Funnel; new online marketing channels are being released consistently